10 Best Hair Toners 2025 in the United States

The L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss in Smoky Bronde is designed to enhance hair color and tone while neutralizing brassiness. It boosts shine and deeply conditions hair. A significant advantage of this product is its easy application - no mixing or gloves are needed, and it only takes up to 15 minutes. It lasts for around 10 days and offers up to three applications per tube, making it quite convenient for regular use.

Additionally, the formula is vegan and free from harmful chemicals like ammonia, parabens, phthalates, sulfates, and mineral oils, which makes it gentle on hair and suitable for frequent use. The inclusion of coconut oil helps in conditioning the hair, keeping it shiny and healthy.

However, the longevity of the toner might be a drawback for some, as it only lasts about 10 days, requiring weekly reapplication to maintain the desired tone and shine. Additionally, the product is aimed at those with highlighted hair, so it may not be as effective for all hair types. This product is ideal for individuals seeking a simple, in-shower solution to tone and condition highlighted hair without harsh chemicals.

The COLORCHARM Permanent Liquid Toner in T18 Lightest Ash Blonde is designed to neutralize unwanted brassy tones in blonde hair, making it a good choice for anyone wanting to maintain a cool, ashy blonde shade. Its liquid form allows for easy and even application, whether at home or in a salon setting. One of its highlights is the Liquifuse technology, which helps the color penetrate deeply to provide vibrant and fade-resistant results, so your tone should last longer between touch-ups.

This toner is free of parabens and is vegan, which is a plus if you prefer products with cleaner, more ethical ingredients. The product is part of a larger range, offering various warm, cool, and pastel tones, giving flexibility to find the right shade for your needs. However, since it is a permanent toner, it requires careful use to avoid over-toning or unwanted color outcomes, especially if you are new to toners. Also, because it’s a small 1.4 fl oz bottle, you might need to purchase multiple bottles if you have long or thick hair.

This toner is a great option for those wanting to maintain or achieve a professional-level ash blonde tone with a product that prioritizes ingredient quality and lasting effect.

Clairol Professional Shimmer Lights Purple Shampoo is designed to neutralize brassiness and yellow tones in blonde, silver, gray, and highlighted hair. It excels in tone adjustment, effectively brightening and refreshing faded highlights and ash-toned hair, making it suitable for various hair colors. The formulation as a liquid shampoo is easy to apply and integrates well into a regular hair washing routine.

The product is known for leaving hair shiny and free of residue, which is a significant advantage for those looking to maintain a clean, polished look without build-up. Additionally, its ability to remove the dull yellow in silver hair is noteworthy, providing a refreshed and revitalized appearance. It comes in a practical 8 fl. oz bottle, which is a convenient size for regular use and travel.

The longevity of its effects might require frequent usage to maintain the desired results, especially for those with highly processed or frequently colored hair. Individuals with very sensitive scalps should be cautious, as some users may experience dryness or irritation. The shampoo is scented as labeled, which could be a positive or negative depending on personal fragrance preferences. Clairol Professional Shimmer Lights Purple Shampoo is a strong contender for adults seeking to maintain vibrant, brass-free blonde, silver, or highlighted hair, but regular use and personal sensitivity to ingredients should be considered.